Studying Websites


      Government

·         URL: http://indianarmy.nic.in/
·         Category: Government
·         Target Audience:
The target audience for this website can be any Indian to see the archives, history, gallery and other information, even the people seeking an opportunity to serve the country as a part of the army. There are notifications and news so the army people may be surfing the website for circulars and other information.
·         Color:
Home Page: The website has a distracting army green colored background. There are some abstract forms of brown and green color. The navigation tab is of a darker shade of green and the other areas have a gradient background of green and yellow. The news flash is a red colored line so as to highlight it. The written content has a darker background so the content is written in white, yellow and red color, the font sizes are very small. There are lot of pictures to add to the color of the website. The footer is also a different green. Even gray and brown background are used at places.
  Apart from the home page, rest of the pages are simple and only white and green colors are used. The main navigation bar turns red on hovering the mouse over it. The side navigation bar has a light pink background and the content turns red on hovering the mouse over it.
·         Typeface:
Home Page has a variety of fonts, the title of the website is written in a funky font of the type “28days later”. Various Hyperlinks also have a rock type font but the main content is written is simple Verdana font. The titles of different pages are written with the same simple font and same size but just underlined to differentiate.
·         Personality:
The website has adds bobbling anywhere on the page. The colors and fonts don’t give it a formal touch and people won’t take it seriously.
·         Organization Structure:
The website is divided into different categories based on topics and information. It has content based organization structure
·         Programming Language:
The website has been made using dot net.
·         Suggestions:
The website would have been much better had the layout been rearranged and the background wouldn’t be distracting the users. It would have been better if less variety of fonts would be used and a proper color scheme employed for the entire website.

     Corporate

·         URL: http://www.apple.com/
·         Category: Corporate
·         Target Audience:
The website is the best stop for people intending to buy any apple product. Also the owners of mac product may visit the website for viewing online manuals, services and support. The website is for all age groups but mostly the tech savvy people.
·         Color:
The website has a simple white background and a floating grey black navigation menu on top but the background changes from product to product. Most is said by the images of the variety of products. The images have shadows which give them a 3d look.
·         Typeface:
The website has sans serif fonts. There are minimum font variations. There has been emphasis on keeping everything neat and simple.
·         Personality:
The website is very clean and everything is right there, the graphics are very good and self-explanatory. The website simple and clean look and feel wise.
·         Organization Structure:
The website is divided based on the different products. Its content based division so that people can go to the product they are interested directly. All the products are easily accessible.
·         Programming Language:
Java script has been used to make a slide show kind of navigation which makes the transition around the website smooth.
·         Suggestions:
The website is good for user interaction, as it is meant for all age groups. It is easy to operate but it could have been more visually stunning and more engaging, the entire website could be like a stimulation of the apple products.

     Educational

·         URL: www.darshan.ac.in
·         Category: Educational
·         Target Audience:
The target audience for this site will be the students of the college, the faculty members and the students seeking admission in the college, the people seeking employment in the college, the parents of the students will mostly visit the website.
·         Color:
The website is divided into two main sections: Degree and Diploma
The Blue and grey color scheme is used in the degree section. The color blue is also the color of the institute’s logo.
A green and grey color scheme is used in the diploma section. They have tried to use minimum colors to keep the design clean and focused.
·         Typeface:
Arial, sans-serif fonts are used as the readability of these simple fonts is more .As this is a website on an educational institute so a professional approach has been taken and no funky fonts have been used. Font size is optimum.
·         Personality:
The website design is simple, everything is easily accessible. 
·         Organization Structure:
The organization of the website is content based. There is a navigation bar which appears on every page and there are other hyperlinks to ease the navigation. There are two navigation bars, one appears on every page while the other appears wherever necessary so that every page can be reached to very easily.
·         Programming Language:
Asp dot net is used for developing this website. As this is mostly informative website it doesn’t require attractive graphics so this programming language could be used for faster development and better maintenance.
·         Suggestions:
The website if had to be dealt with entirely different could have been a virtual tour in the college, the 3D graphics could have given the audience a better idea of how the college is and it would be something different to offer from the websites of other colleges.

 Personal

·         URL: http://myflowingfeelings.blogspot.in/
·         Category: Personal
·         Target Audience:
Since this is a personal website, it will be viewed mostly by author’s friends and the articles are such that they would be mostly of interest to the teenagers.
·         Color:
A green backdrop and a little different greenish texture is used in the cover section. The font colors are different all across the website.
·         Typeface:
The content and articles are in simple sans serif fonts whereas the headings and other details are in cursive kind of fonts which give a casual look to the website.
·         Personality:
Each article is updated over by another article.
·         Organization Structure:
Each article is updated over the old article.
·         Programming Language:
Html
·         Suggestions:
It would be better if all the articles were easily accessible instead of having to search through the archive. It would be better if there were less font colors, as all the colors don’t go with the background color. Since this is a personal website it could be more funky and engaging.
                                   
      Dot com


·         URL: http://dictionary.reference.com/
·         Category: Dot Com
·         Target Audience:
This is a dictionary, thesaurus, translator, quotes and much more all in a single platform so people of different age groups are bound to visit the website.
·         Color:
70% of the world population likes the color blue and the website design has mostly colors from the blue pallet. There are minimum number of colors in the website and they have tried to make it simple and interactive. The blue color gives it a professional and peaceful look.
·         Typeface:
Serif as well as sans serif fonts are used in the website but the fonts are simple and no funky look is given anywhere. Even the font color is mostly consistent throughout the website.
·         Personality:
This site would be easy to optimize and light weight. It is clean and compact apart from the ads that pierce our eyes at times.
·         Organization Structure:
The website is content driven, the use fires queries and the website returns results. It is one of those website where the user doesn’t spend much time, he leaves the website as soon as his purpose is served and he finds the meaning of the word he is looking for, in such cases special attention has to be given to make sure that the sure finds his content accurate content easily and quickly. That makes the website better and more user interactive.
·         Programming Language:
·         Suggestions:
The ads get distracting at times so the website could have had a better lay out to make it more user friendly.




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