Design Brief for Bookmark Website

Objectives:
It will not be a re-design or reworking of any existing site. It is a completely new design. The website ideas aren't solid at the current stage and little bit vague. 

Website Goals: 
Many people use multiple browsers and computers and want to have their bookmarks available from anywhere without the need to synchronize them or take them along.  Many times we view a website and like the content, either we have to save the entire page or copy the content. If we save as bookmark there are chances that the page may be removed or shifted to another place in future,so if we can have a single place where we can collect all our bookmarks,images,pins,videos and any content that we liked or would like to read later on it would be very handy. The goal of the website is to provide such a platform.

 Key Objectives:
To store all the content of the user in an organised manner so that it can be available to the user at any time. The design should be simple and each content should be displayed properly. There should be provision to edit,delete,view and share content.
Each user should be able to divide his content into different genre and categories.

Target Audience:
The website will be designed from everybody from teenagers to corporate people.
It doesn't focus on any particular gender or age group so it should interest everybody.
The design should be such that not only it attracts user attention. It is simple enough to understand and use. It should have social networking features too.

Available Materials:
Everything will have to design starting from logo, layout, navigation flow, promotional materials. It should be such that it should match the design taste of people of all age groups so that maximum people use the website.

Overall Style and Methods:
Freehand observational drawing could be used for design along with photography and graphics. The design should display the identity and clearly explain the concept and purpose of website.



Name of Website:
How does the name reflect the purpose of the website?
Key Objectives:
What are the main business benefits of getting this design successfully delivered?
Marketing Objectives:
Scope:
Out of Scope:
Purpose and Function:
Plan:
Measures of success:
How will you ensure that the design is appropriate for your objectives and audience?

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